Wonga Moments All Over London
I don’t like Wonga and I don’t think I’m alone judging by the excellent press they are getting.
Now they are advertising on the sides of London buses.
I hope that this advertising has the wrong effect from the company’s point of view. It may put the company’s name in the minds of possible punters, but if they don’t need a loan yet, it will also attract them to articles in the media, which is probably a good thing, as I’ve yet to see one that is the least bit positive towards Wonga!
Slogans I’ve seen so far include :-
THIS IS OUR SMALL PRINT
Pay back early, pay less.
How much? How Long? You decide.
Straight talking money.
Need wonga now? Just add .com
All seem to me to be rather too subtle for their target market.