NBC Treats Paralympics With Contempt
Two of the UK’s broadsheets; The Times and The Telegraph, have turned their ire this morning on to the American broadcaster NBC, for its appalling coverage of the Paralympic Games. read the report in The Telegraph here.
I know I’m not watching the Paralympics live, as I don’t watch channels with adverts, unless it’s an important sporting event, that I’m interested in. But I am following the Games on BBC Radio 5 Live and television news reports.
I could cynically suggest that no-one in America would advertise in the breaks of the Paralympics, as it might give your organisation the wrong image. But I don’t know the facts.
Here in the UK, all the major channels have back-up digital channels, like BBC with BBC3 and BBC4 and Channel 4 with More4 and E4, which they use to compliment their major coverage, so can’t NBC put the Paralympics on a back-up free-to-air digital channel or is America so sophisticated that it doesn’t have an equivalent of our Freeview.